In 1950, Sebago-Moc sales reaches $1,000,000. During these early years, the company's strength is in the private label footwear business. Although the Sebago-branded business is still very young, sales to retailers like Sears and Montgomery Ward are rising quickly. To keep up with the demand of 2,000 pairs a day, in 1952 Sebago-Moc begins construction on a new plant in Maine. By 1954, Sebago-Moc celebrates the production of its 1,000,000th pair of shoes.

Sebago-Moc truly goes international when Sr. Francisco Gaudier purchases a pair of classic loafers in Switzerland and, impressed, soon after signs a contract to distribute the footwear throughout Europe. Sebago-Moc shoes are unveiled at Semaine du Cuir, the international exhibition in Paris. Stateside, we debut our women's hand-sewn loafers, Jolly Rogers and build a new Maine plant for the production of our popular women's penny loafers.

In 1970, Sebago-Moc introduces our own branded boat shoe by the name of Docksides^®, in the process dropping "Moc" from our name and becoming the brand known today as simply Sebago. Beloved Docksides would eventually come to define the entire boat shoe category. A year later, we would launch our machine-sewn casuals, Jesse Janes.

The arrival of the 80s brings about a resurgence in timeless style, making Docksides* a hit on campuses everywhere. In '81, Sebago Campsides make their debut. Three years later, Sebago becomes the first US company to sponsor a boat in the O-Star race, to be followed by other notable sponsorships. Not surprisingly, we become the official supplier of yachting footwear for the US Sailing Team.

Sebago remains true to its core, sponsoring a variety of sailing team and races, becoming the main sponsor of the 1992 America's Cup syndicate "Defender" and later the 1995 Young America team. Prior to, in 1994, Sebago launches its waterproof Drysides^®.

Welcome to a place where "handmade" actually means something. Where cobblers still make shoes by hand, not only out of tradition, but out of a desire to maintain a level of craftsmanship that makes Sebago the finest shoes on both land and water.

This is how our legendary craftsmanship is defined and how each Sebago shoe's quality and character is made unmistakable, with every single hand-sewn stitch. Ensuring that what made us the best in 1946 continues to do so today.

Introduced in 1970, we never expected that Sebago Docksides^® would become the icon of marine footwear that they are today. But then, we're not the ones who make our shoes a success. Customers like you do.

Along with our authentic classics, we're also introducing new, innovative footwear to consumers in the 85+ countries where Sebago is sold. Plus, through global collaborations, we're also developing exclusive footwear, such as the multi-colored Docksides^® we produced with French retailer, Colette, and the colorful, limited edition boat shoes we created with VANE New York City. Showing that while Sebago is always mindful of our legacy, as a company we will forever keep moving forward.

Boat shoes (also known as deck shoes or topsiders) are typically canvas or leather with non-marking rubber soles designed for use on a boat. A siping pattern is cut into the soles to provide grip on a wet deck, the leather construction, along with application of oil, is designed to repel water, and the stitching is highly durable. Boat shoes are traditionally worn without socks.

Modern boat shoes were invented in 1935 by Paul Sperry after noticing his dog's ability to run easily over ice without slipping. Using a knife, he cut siping into his shoes' soles, inspiring a shoe perfect for boating and a company called Sperry Top-Sider. Top Sidersare still a popular brand of boat shoe today, among many others, including Sebago and Timberland.

Boat shoes are used by sailors, as the name suggests; however, since the 1980s they have become fashionable footwear in America, the UK, Portugal, Argentina and France. Some boat shoes today have traditional white, non-marking soles, though many others today have dark non-marking soles.

Sailing wear is a type of clothing for sailing. It protects the sailor from water and insulates the body on board a vessel.

There are different types in use, the most premier sailing wear is the offshore set used for the open seas. Usually offshore sailing wear consists of special shoes or wellington boots, a pant with suspenders, a jacket with a high collar, and other increasingly technical layers worn underneath this outerwear. In addition, specially designed gloves made with synthetic leathers are worn for protection and to increase holding power on sheets.

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